Whether you are speaking at a town hall meeting, on campus, or shooting a video for social media, you have to know how to grab your audience's attention in the first 30 seconds and then concisely talk about Israel in a way that is engaging and resonates with your audience.

In our workshop on Sunday, we will learn techniques in presentation skills and crafting messages for various audiences in talking about Israel.

We will see some of the top influencers, spokespeople and content creators in the field for sources of information and inspiration.

And, of course, this will be hands on. Some of the participants will try their speaking skills in filmed simulations.

Linda Lovitch is a media consultant in Israel with decades of experience working with Israel's spokespersons and diplomats.

She truly knows how to talk to the toughest of crowds.